A Comprehensive Guide To Church & Social Media

The strategies you are about to read are designed to shake things up. The fact that you even opened this at all means you are looking for some new ideas to spread The Word.

This is not designed for any particular type of religion.

Christian, Muslim, Jewish, and Jehovah’s Witness can all benefit from this.

The world has changed.

Duh.

One of the pillars of the church, any church, is to go to the people. Pilgrimage is a foundation to their beliefs. For centuries it has been literal. You would literally go to another neighborhood, another city, or another country. You would use your feet, cars, planes, trains, boats, whatever would allow you to “go.”

But the world has changed.

What are you reading this blog on?

A computer?

A tablet?

A phone?

Where are the people today? The people you want to share The Word with?

The truth is they are nowhere and everywhere, but they are on their phones. They are on their 

devices.

That’s where you need to go. That’s the new pilgrimage.

The Push-back

Churches want people in the seats, not at home, and not on their tablets or phones. Part of having a church is being around church folk. Fellowship, or whatever your church calls it, is vital. What you need to realize is relationships are the same as they have always been. People care for one another, people interact, they talk, they write, but the method is different now. People have relationships on their phones, on their apps, with people thousands of miles away, whom they have never met in person. The interactions are the same, the feelings are the same, and the caring is the same. It just looks different.

Did people stop communicating when phones were invented? No more writing? No more waiting 3 weeks for a response? Insanity!!!

They were having the same conversations we are having today. Talking about how human interaction is going to poop. This generation doesn’t do it right. Sound familiar?

The ones that embrace and utilize the power and ability of technology, that reach more people more efficiently, will be the winners. On the flip side, those that are resistant to change, will slowly dwindle, some in to obscurity.

Go to the people. They aren’t on a map. They’re on an app.

These strategies are designed to maximize the reach of what you are already doing. Is there a little extra work? Yes. But the ROI (return on investment) will blow your mind.

This is how you are going to do it.

Live Streaming

Most churches have two services. My church (Emmanuel Baptist, San Jose, CA) has an 8am and 11am (on Sundays, just in case that is not clear. It is church after all).

Strategy:

8am Service: Facebook/Facebook Live. Set up a smart phone to do a live stream of the service (I suggest just the preaching, unless you have a killer choir like us. Just post the good stuff). Anyone who is “friends” with you on Facebook will not only be able to watch it live, they will be able to re-watch it anytime they want. They can post questions during the service that you (whomever is assigned to answer those questions) can answer either later that day, or the following day, or whenever they get to it.

Imagine the connection you will make by clarifying the sermon, answer deeper questions, and responding in a one-on-one manner? Talk about fellowship!

Having the sermon available immediately is also great for the people who were actually in church as well. I take notes, I review them, but being able to revisit the message during the week? That would 10x the power and message of the sermon, and all with a phone. No video editing, no CD burning, nothing. Click “record”, preach, the click “stop.” Done, and probably better video quality than whatever you are recording on anyways.

11am Service: Periscope. Just like first service, but for a different audience. This is worldwide. So your audience is ……… 10 million using Periscope itself, and 310 million Twitter users. Keep in mind, Periscope is owned by Twitter. When you go live on Periscope, it sends out a tweet. Who can read tweets? 310 million people. Think about that reach? Not just your neighborhood, not just your city, the entire world. Boom!

Again, this allows people to watch and re-watch the sermon. Connect, reconnect. Etc.

Power. Reach. A social media Pilgrimage.

Are you starting to see what I am talking about?

Good.

Weekly Messages

You have to at least write notes for your sermon (or whatever you call it) on Sunday. Maybe you wing it. Maybe you preach like Jay-Z. I don’t think that would be the best route, but to each his (or her) own.

Why not take your notes and create a blog? Sunday nights, you post it on Medium, Blogger and/or Quora. You can go a little deeper than your sermon allows you (or time). It will be available for people to read any time. As you accumulate blogs, when things come up either locally or globally, you have a written, well thought out response that you can re-post on your Facebook, Twitter, Instagram, and Snapchat accounts.

So often we find ourselves receiving the word we need when we need it. Imagine having it with you at all times? Imagine being able to help thousands of people the same day in completely different ways? That’s the power of a blog, especially when you use the other social media to distribute.

After a year or two of weekly blogging and messages, guess what? You go through all of your posts, rearrange them, update and edit them, and release a book. Now you are an author. Maybe you are the next T.D. Jakes. Maybe the next Joel Olsteen. Paperback, e-version, and audio book. Now you are reaching even more people. You excited yet?

You are already writing, it’s time to look at different avenues of distribution to maximize the reach of your lessons. That’s what this is all about, right? Getting the message out there? So do it!

Daily Messages

These can either be fresh ideas, or they can be main points from your service. Get some good pictures from the weekend service, make them look nice, then superimpose a quote over the top. Entrepreneurs are doing it all over social media, why aren’t you? Create a look for your “quote” posts, go crazy. Make them unique!

Take these 5 or six posts a week and put them up on: Facebook, Twitter, Snapchat, and Instagram. (Are you noticing a pattern here?)

Remember, once they are done, as things come up in your church or in the news, you have access to nuggets of gold to throw up for the world to see. You are versatile and up to date on your content, your messages, and your ability to reach people during the times they need it most.

Use what you are already doing and maximize your reach.

That’s what this is all about.

Fear

The world is a crazy place. The further technology advances the more freedoms we are going to have. Where to go, who to talk to, what’s right, and what’s wrong. Messages of who we are and what we should be have us under attack constantly. It rattles our foundation, it has us questioning everything all the time. If you are not out there as a church and community leader. If you are not getting your message to the eyes and the ears of those who need it, then what are you doing?

What are you holding on to?

Do you feel your grip slipping?

Do you fear for the future of your church? Your city? Your world?

Then please understand the power of social media.

The world that you are so worried about is at your fingertips.

Get your message out there.

Go to where the people are, not where you want them to be.

Joey

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Control ADHD Or It Will Control You

When you embrace yourself.

When you love yourself.

The things that used to haunt you, can fuel you.

The issues that used to scare you, will ignite you.

Your weaknesses become your strengths.

You are no longer a victim. You don’t have a “thing.” You are you and it is a part of you, and you feel good about that. Because you love yourself. All the cracks, all the character, all the “faults.”

If you have ADHD, you need to love ADHD.

I think everyone should want to have ADHD.

Do you realize the power you have in your mind when you have ADHD?

People talk about it like it is a weakness, I think it is an absolute strength. I couldn’t get half the amount of work done without it. With ADHD, I never run out of ideas, or plans, or executions of those plans. It is like having a superpower.

But I embrace it. I nurture it. I make sure my superpower is used for good and not evil. I am Thor, not Loki. I am Iron Man, not Whiplash. I am Bruce Banner. I am the good Hulk.

Can it go bad? Hell yes. But I don’t let it.

I feed the good. I choke the bad.

But I know. I embrace. I love.

What Is The Biggest Danger Of ADHD?

Structure.

How can something stable be a bad thing?

Because if you are not putting up the right structures, you are f***ing yourself.

With ADHD, structure is inevitable. It’s the type of structure that counts. You put the structures in place, whether you realize it or not.

Type #1 — Social Structure

Jobs, relationships, etc. These can be healthy, if you are in the right mindset. If you are in a shitty relationship or/and a shitty job, that’s a red flag that you are not in the correct mindset. You are giving away control instead of taking it. ADHD doesn’t work like that. If you don’t control it, it will control you.

Relationships: Think of the people in your life (or yourself, if that’s why you are reading this). There are some that always seem to be in relationships. They bounce from one to the other. The relationships are decent. Some last longer than others. When they break up, boom, right back in a different one. Now, if you don’t have ADHD, this can be construed as an insecurity response. Always needing someone there. Someone to care for them. Someone to care for. If you have ADHD, a relationship is structure. It forces a boundary in your life. If you are not cognizant of your ADHD, then you are most likely blowing though those boundaries, living a double life. You are one person at home, and a totally different person when you are out with your friends. From the outside, you look single, but you aren’t. You make sure you aren’t single because relationships give you a sense of structure. It can’t be a free-for-all, at least all the time. And that is comforting to you because God knows what you would be like with ZERO boundaries. It even worries you. Good thing you have it under control. If you can handle a relationship, you must be ok. Please ignore all the stupid shit I am doing. I am in a relationship. Things are good.

School: If someone tells you were to go, you don’t have to worry about your direction. The problem is, you are heading in someone else’s direction. Like a lot of people once they graduate from college, you are smacked in the face with, “oh, shit. What the hell do I do now?” Why do you feel this way? Because you were doing what everyone else was telling you without putting any thought in to it yourself. Once you start putting thought in to it, either right before or right after graduation, it’s not exactly too late, it’s never too late, but it will still hit you like a ton of bricks. You will be putting your rented cap and gown back in to the bin on your way out to a celebratory dinner with your family and it will feel like you are floating through the clouds. You’re happy, and you should be happy, you just graduated, but you are terrified because the world is a huge place and you just got released in to the wild. No more structure, no more paths, unless you want it (but that’s only because you are scared). 

So what do you do? You go find something else to structure you.

Jobs: Maybe it’s a job. You don’t like your job. You want to leave. You want to do something else, but you need that job. It gives you structure. What would you do on your own? If you have ADHD, and you aren’t feeding the good and choking the bad, you are probably not a great employee. I personally hate being told what to do. I have a ton of ideas on how to improve things and someone dictating my actions feels like you are pulling my toe nails out. I hate it. I shut down. Before I recognized I had ADHD, I just built a “work” fence around me and kept my head down. Little did I know that ignoring it wouldn’t make it go away. Just like any problem. Burying it is a poor strategy.

Type #2 — Outside Control

The easiest way to put this is: Self-medication and punishment.

Self-Medication: Are you a doctor? No. Well, maybe you are. If you have ADHD you know that your mind spins a mile a minute. This can be great or horrible. Again. If you are in control, it is a blessing, if you are not, it is a curse. The great thing is you decide. Like Colin Cowherd (@ColinCowherd) It’s a ‘YOU” problem. When people with ADHD have no structure, or the structures they put in place (relationships, jobs) don’t calm the overactive brain, they medicate. It could be anything: alcohol, weed, meth, crank, pills, heroin, anything. Whatever works will work for them. As long as their brain slows down, gives them a rest, it is ok. No one goes in to life thinking that they will be a drug addict or alcoholic, but that doesn’t keep them from becoming one. You either control the ADHD or it controls you. It needs structure. You can either give it, or it will take it. It’s your choice.

Punishment: This sounds crazy, but some people actually like being in jail or prison. Crazy, huh? They don’t want to be out. They LOVE the structure. They tell you when to eat, when to sleep, when to work, and when to shit. It’s perfect for them. Their brains can relax because the choices aren’t endless. It I not wide open to do anything to day. No matter what you want, you will wake up when they unlock lock the doors, when they sound the “chow” alarm, you will eat what they serve you (or what you buy from canteen) and you will get to be outside the whatever time they allow you. You have two choices on a good day: outside or inside? And no choices on a bad day: no yard. It’s perfect! They don’t even have to think. They remember what it’s like out on the “streets.” They were controlled by drugs, bad relationships, anger, jealousy, envy. In here? There are ZERO real world problems. Maybe you get in a fight? Maybe you don’t eat the food that is unrecognizable on your plate? Whatevs. Who cares? They have structure now. They feel safe not having power. They don’t want power. They give it away freely. They don’t care who takes it as long as it’s not on them anymore. Drugs? Gangs? Fights? They say, “who cares? I can’t handle it.”

Type #3 — Total Ownership

This is where you want to be. You want to be able to not only embrace, but love your ADHD. This will feel like coming home. It is scary, and it takes a lot of self-reflection, but once you start heading in the right direction, because you have “superpowers” like hyper-focus, ideas flowing out and through your brain like a flooding river, and energy (because your brain doesn’t turn off), you will flourish.

You need: knowledge, knowledge, knowledge.

What do you need?

KNOWLEDGE!

You need to learn about ADHD, figure out how it impacts your life, then learn different ways you can adjust to utilize its power instead of giving the power away.

I use the natural approach to controlling my ADHD: exercise, healthy eating, A HIGHLY STRUCTURED DAY, a stimulating environment, multiple projects, etc.

If you had told me 10 years ago I needed structure I would have laughed my ass off. I didn’t know I had ADHD at the time (even thought it was obvious. I mean, I sat by myself in the corner all through elementary school because I wouldn’t/couldn’t shut up). Since I started learning about it, and setting myself up to control it, I realize the more structure the better. I get up the same time every day, have relatively the same routine every morning, have a room in my house that I create in, and I am constantly finding more and more ways to be more structured and be able to produce more content. I have 10 projects going on at all times with 10 more waiting to be fit in to my schedule. All I do is work and hang out with family. If someone needs me to do something other than my projects or family time (like unnecessary meetings, which 99% of them are) it feels like someone is ripping my scalp off. I am the most boring person I know, but I love it and I couldn’t care less. I have never been happier because I am 100% me. I am not trying to fit in, I’m not on anyone else’s path, their agenda, nothing. All me.

I would start your journey with three books, and two articles:

Books:

Driven To Distraction by Edward M. Hallowell and John Ratey

Spark by John Ratey and Eric Hagerman

Unlimited Power by Tony Robbins

Articles:

Riding Is My Ritalin by Bruce Barcott

The 9 Environments of You by Jim Bunch

I am excited for you. I am excited for what you are going to do now that you know you are in control. ADHD is awesome. I am glad not everyone has it because then my abilities wouldn’t be special, and they are special.

ADHD and greatness are all around us: Tim Ferriss, Casey Neistat, Gary Vaynerchuk, all the entreprenuers, all the innovators. Whether they know it or not, they have ADHD and they are absolutely destroying it. You can to. You have that “superpower.”

Even more prevalent is the ADHD and shit storm relationship. You either control it, or it will control you. It is that powerful.

It’s fire.

It’s water.

It’s wind.

You can either control burn, create hydroelectric or wind power, or you can get burned, drown, and blown away. It’s your choice.

Joey

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How Do You Deal With All The Stress?

Life is stressful.

There is no way to avoid it.

Not the most reassuring intro is it?

It will get more positive, I promise.

There is no way to avoid it, true. But when there is something you can’t change, you change your perspective, and change your strategy. For all you entrepreneurs out there, you pivot.

That’s what we are going to do here.

We are going to take a little perspective, mix it with some new strategies, and voila! The stress will be minimized, we will be happier, life will be easier.

But first…….

What Is Stress, and How Does It Affect Your Health?

**if you don’t care about the sciency stuff, skip down to the next set of stars.

In layman terms, stress is the “fight or flight” triggered in our sympathetic nervous system when we are faced with an overwhelming situation. Millions of years ago, it was to run away from lions. Today, there are no lions, but we still have the same response to our daily stresses. Your body releases adrenaline, norepinephrine, and cortisol. (Sorry to get a little nerdy on the vocab. I am not a doctor, but my brother is, so, I am pretty sure that counts in some countries, right? No? Oh, well.) Basically, adrenaline and norepinephrine release hormones that allow for a burst of energy and an increased heart rate. Cortisol maintains body fluid balance and blood pressure while downregulating bodily functions that are not necessary at the time (i.e. reproduction, immunity, digestion, and growth).

Like I said, this is all awesome if you are stressed out every once in a while, running from lions, escaping a burning building, things like that. In the most extreme cases, this can save your life. It increases blood flow to the brain for optimal processing to give you the best chance to get out of whatever situation you find yourself in.

But like everything else, too much of a good thing can be bad, especially when it’s not a life or death situation. Stupid evolution moving too slow.

And this is no different.

Stress causes a response in the body that is manipulating your central nervous system. Too much stress too often can lead to: depression, insomnia, anxiety, hypertension, over-eating, undereating, digestive problems (even if you aren’t puking, or pooping, you may not be breaking the foods well enough to absorb nutrients), tight muscles leading to back and shoulder pain, headaches, etc., a lowered immune system, and reproductive issues.

Whew. That’s a lot.

What makes it worse, is once all of those things are off, they send signals to your brain that things are off, which perpetuates the problem! It’s a cycle of doo doo!

** So basically, none of you s*** works right (no pun intended. Well, maybe a little).

Dealing With Stress

Since we already know we can’t avoid stress, we need to make sure we are not adding to it. Then we can start removing some of it from our lives. It is amazing how just knowing that you are dealing with your issues is a relief in-and-of-itself. There is comfort in knowing that you are handling it, that you are in control.

There are steps. It’s a process. This is what worked for me. Adjust it to suit you.

Mitigate the stress, then manage it, so you can control it.

1. Don’t Add To It

Diet: When you are stressed out, your body is on fire. Not literally of course, unless you are stressed out because you are actually on fire, then none of this stuff you are about to read is going to help you anyways, just find water. You aren’t releasing the proper chemicals at the proper time. You are an inflamed roller coaster of rollercoasterness. Don’t add to this hot mess.

Avoid inflammatory foods:

- Trans fats

- Sugar

- White bread (which basically breaks down in to sugar)

- Alcohol

- Are you making a sad face yet? Don’t worry, it’s not fun at first, but you will feel better.

- Milk and other dairy products

- MSG

- Gluten (which is just all the other bread)

- Canola Oil, or other cheap vegetable oils

- Artificial additives

- Processed grains: white flour, etc.

Basically, crap you shouldn’t be eating anyways.

Eat inflammatory reducing foods!

- Fatty fish (salmon, tuna, sardines) or if you don’t like fish take cod oil supplements

- Dark, leafy greens (kale, spinach, etc.)

- Nuts, almonds, walnuts (great for snacks so you don’t eat other crap when you are on the go, like if you work a 12 hr. shift or something)

- Colorful vegetables (bell peppers, eggplant, Brussel sprouts)

- Legumes, black beans, pinto beans

- Beets (they taste like dirt, but they expand your capillaries and make you feel amazing!!! Juice them though, don’t eat them like an apple. Yuck!)

- Ginger (great for your stomach and digestion)

- Turmeric (great for inflammation. People use this as a natural alternative to Advil)

- Garlic

- Olive oil

- Blueberries, raspberries, strawberries

When you get your gut right, your body is able to release the proper chemicals. You want to be calm, be happy? Well your gut releases serotonin. Basically, your happiness! Help the release of serotonin in your system by cleaning up your gut.

If you are interested, add me on Snapchat (JustOneJoey or https://www.snapchat.com/add/justonejoey) and snap me. I will be happy to show you different recipes I use to help you in this process. Just ask! I am here to help people!

Can you feel the roller coaster slowing down yet? Just heading in the right direction feels good!

2. Sleep/Meditation: These really should be separate, but just in case you work a crazy job and are not able to get the proper amount of sleep (7–9 hours a night), meditation can actually help with side effects from your lack of sleep. It’s like a two for one with meditation!

Sleep: There are two phases: pre-sleep and sleep-sleep (not scientific terms in case you were wondering). In order to get the most out of your sleep you need to prep it. If you are stressed out, you are already releasing too much cortisol. If you are producing cortisol you can’t be producing melatonin. Melatonin is what helps you get restful, recovery sleep. No melatonin = no recovery. No recovery = probably more stress, tiredness, irritability, etc. It makes things worse. It’s a cycle of poo, remember?

A way to stop the production of cortisol is to eliminate blue light. It is VERY easy, you either turn off every electronic device in your house for a couple hours before you go to bed or you get blue light blocking glasses. Which are really, just orange glasses (http://geni.us/4488). Super cheap, super effective. Put them on before bed (3 hours would be ideal) and you are ready to go! As long as you don’t stress yourself out with other stuff, like: intense TV shows, scary books, arguing, hanging out with people you don’t like, etc.)

One strategy I have heard over and over again is taking a hot, Epsom salt bath before bed. Help your body remove toxins, relax in the water (mediate in there too!) and release the day before you go to bed.

The better prep, the better sleep. Remember that.

Sleep is healing time. Your body needs to recover from today so it can do it all over again tomorrow. This is not a problem for you anymore because you are eating better, sleeping better, and soon you will be meditating too!

Now that your pre-sleep is locked in, you can focus on the sleep-sleep.

A. Black out your room. I mean, not even the light from a clock. It sounds crazy, but your skin can absorb light, which will then compromise your sleep. How much? I don’t know. But we are shooting for the stars here, so stop asking so many questions and just black out your room.

B. Either no noise, or white noise. Not noise from a white person, something soothing like the ocean, or wind in the trees. You know, hippie stuff.

C. Wear eye covers and ear plugs if you have to.

D. Keep the room under 70 degrees Fahrenheit (21 or 22 Celsius. I don’t really know. I’m American. Sorry everyone else in the world). Preferably 65–67 Fahrenheit.

With the pre sleep and the better sleep-sleep, you should feel much better in the morning, which will help carry you throughout the day, which will be a stress reducer in itself. Poor sleep is horrible when you are stressed out. It is a downward spiral if you don’t get a hold of it.

Mediation: I do this every morning. When I am having a rough day I do it when I wake up and right before I go to bed. Besides working out, it is the number one thing I do (and eat healthy of course) where I notice the impact on my well-being throughout the day. Research shows that people who meditate regularly are able to switch off parts of the brain associated with anxiety, schizophrenia, attention deficit, and hyperactivity disorder and other problems. #mindblown.

What you are doing when you mediate regularly is you are switching from the busy beta wave state to an alpha wave state, the state that precedes sleep. This activates the parasympathetic nervous system, allowing the body to slow down and the brain to regenerate. It only takes 10–15 minutes of meditation to feel the benefits. Think about that. It’s basically a power nap. One that rests your brain, your thoughts, and helps you process where you’ve been that day and where you are going. You can do this on your breaks at work! How f’ing helpful is that?!?! I know!!

15 minutes a day! That’s it. Or 30 minutes if you are doing it before bed also (highly recommended). It is a little tricky getting in to it, figuring out what works for you, but there are places you can go for help. Two apps that are perfect for busy people, that just need a 10–15 break in their day, but don’t have time to figure it all out are: Calm and Headspace. You sit down with your smart phone, plug in the headphones, and boom, you are meditating. My sister uses Headspace and absolutely loves it, but I have heard amazing things about Calm as well.

Another route to go is with Tara Brach and her guided meditations. You basically pick the amount of time you want to spend meditating, find a file that fits that space, and go to town. She will guide you through a complete meditation, what to focus on, what to feel, and lead you all the way to the end. No muss, no fuss.

Once you get used to meditating, as you find yourself in a stressful situation during the day, it will eventually take as little as a deep breath to center yourself and go on with your day. Again, this takes time, but you start to feel the effect immediately.

As a little bonus, just to help center yourself in the beginning (and you will start to internalize all of this, which will make it much easier), use positive self-talk. You don’t need to say it out loud (unless you are super secure in yourself), but repeat positive affirmations. Literally, tell yourself:

“This is just a moment”

“This is just one incident”

“This isn’t personal”

“I love myself. I know I do a good job. I am ok.”

“Don’t let work stress come home with me. I have a wall.”

“This is what I prepared for. This is why I eat well, sleep well, and meditate, to be able to handle something like this.”

“I only have ‘x’ amount of hours before I can relax.”

One thing that I noticed was once I had a structure in place, it made every ‘dip’ in my day easier to handle, because I knew I was doing all the right things, and I knew that I had something in place that would come up soon to make me feel better (i.e. working out, a healthy dinner, family time, etc.). If it was really bad, I would use the positive self-talk. It’s not a light switch, but it works, especially if it is something you use regularly.

We are creatures of habit and conditioning. If you put in healthy conditions, both physically and mentally, you are conditioned to be ok. There is a lot of comfort in knowing that you are doing your best, not leaving anything on the table.

Here is the article I wrote on structure and process. It is called, “The Process Of Happy,” It repeats some things that I am putting down here, but goes in to more depth with others.

3. Remove Stress

Now that you are sleeping well, taking better care of your health, and meditating every morning, you are starting to feel a lot better. Now is when you can fine-tune your life.

Eliminate unnecessary stresses.

Really, unnecessary people.

You can’t really avoid the people you work with, but you are mediating, and you are able to bring yourself down when you get stressed out, so that is not a huge issue. You are tired from your long day at work, but you can handle it. But on your days off? Do you really want to spend your Saturday with people that you don’t like? Hell no! So don’t.

We have added some things to your plate to deal with stress, now you need to go through your life and audit the other stresses, then remove them. Family excluded because it’s family, but don’t spend time with people that don’t make you happy. You may have to have some tough conversations, or you may never have conversations ever again. This is your life we are talking about. This is your health. Your family’s health. Your kids’ health. Maybe your future kids’ health. Make sure everything is prioritized correctly so you are focusing on what you should be focusing on.

If you have any questions please find me on social media. All the links are below. You can also ask directly in the comments. However you feel comfortable communicating, I can accommodate.

Hope you all have a great day.

Remember that YOU are in control, but you have to take the reins. Yeehaw!

Joey

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Embrace Social Media, Dominate The Wine Industry

I love wine.

It’s art.

From the growing to the harvesting, fermenting to aging.

The bottle to the glass.

And finally, the complete embrace of all of my senses at once.

Nothing does that like wine and food.

I love wine.

My issue with wine has nothing to do with the product, it’s with the wineries.
And it’s not even the wineries themselves, it’s with their media. It’s pathetic.

It’s disturbing actually.

We live in a time where there is access to hundreds of millions of people 24-7. Creativity and out-of-the-box thinking creates superstars on the internet and in social media every day, and you would think wineries were using a cookie cutter for their media content, and the cookie cutter was made in 1998. It reminds me of the scene in Edward Scissorhands when the men leave for work in the morning. Each house looks the same, each car looks the same, leaving at the same time, in the same direction.

That’s the wine media.

Everything is the same.

EVERYTHING.

Some do the “everything” much better than others, but it is still the same crap.

This is every wine website:

1. Pictures of sweeping views of beautiful vineyards (no s***, they are all beautiful. It’s beautiful greenery in rolling hills. Guess what? They all look the same). What makes you different?
2. Beautifully placed wine glasses, with gorgeous golden whites and deep reds. Wow. Wine all looks the same. What makes you different?
3. Wine tastings, VIP tours, “cave” tours, concerts, wine clubs. What makes you different?
4. Buy our wine. Everyone wants me to buy their wine, what makes you different? Some wineries don’t even explain their wine flavors, differences, nuances, what they pair well with, anything. It is so arrogant. Why would ANYONE buy your wine if they hadn’t already tasted it? Think about that.
5. Videos, usually consisting of beautifully majestic scenery. I admit, it is beautiful. But you know what? It was beautiful in the 200 other winery videos too. What makes you different?
6. This is actually really cool (but I love cooking, so I’m biased), but everyone else is doing it (the good ones). What makes you different?

I know what you are going to say, “the wine speaks for itself.”

That’s arrogant. Snooty Patooty.

That’s why you are ok with your page looking exactly the same as everyone else’s. That’s why you offer the same thing that everyone else does, because once they try yours they will “fall in love.” That may be true, but you have to get them to try it first. Take whatever number of people come through your winery a year, now times that by a 100 million, that’s what you are leaving on the table with your weak a** media. 100 mil. That’s 8 zeros.

What is driving people to your site?

What is driving people to the store, to your bottle, to the checkout, to their house, to their family, to their dinner table?

Because you have rolling hills and pictures of wine glasses in HD? Well, whooptie doo!

I saw the same thing over and over. And over. And over. It was like Groundhog Day. No one does anything different.

I take that back, I saw one that was great, Tooth and Nail Winery, in Paso Robles (http://www.toothandnailwinery.com/). Totally different look, works great on a desktop or smart phone. It totally distinguished itself, bravo! But then everything it linked to was poop. It’s Facebook looked like everyone else’s. Instagram, Twitter, etc., same ‘ol same ‘ol. Their “buy” page was bad too. Ugly. Outdated. Not one descriptive word about their wine. Not one. Gorgeous bottles. Amazing art. No description. Blended red. What the hell does that mean? I’ve had it, it’s fantastic wine, but if you didn’t know about it already, why in the hell would you buy it? It gives nothing to draw you in to what the experience would be like to drink their (very good) wine. A+ on the website. C- on everything else (it would be a D if the wine wasn’t so good).

Wineries need to think about the potential customers that have never been to their winery. There are a lot of people that will never make it to Paso Robles, or Napa, or Washington. Your wine is in their local stores I am sure, but what is going to draw them in? Treat it as if they were walking by on the street. You have a cool storefront, but what’s inside? Entice me. Find me where I am, and lead me to you.

Where am I you ask? On my phone. Flipping through my apps, begging for something to be presented well enough to draw me in. Please do that for me.

I saw two other wineries with great sites: Lightfoot and Wolfville Wines (http://lightfootandwolfvillewines.com/) and my favorite wine and winery in Napa (and I am a Cabernet/Bordeaux guy, not Pinot Noir), Domaine Carneros (https://www.domainecarneros.com/).
But guess what? Gorgeous websites. Impeccable. But. It’s still that same ‘ol s***. If I didn’t go to Domaine Carneros on the suggestion from a big time wine consultant (http://www.hrbp1.com/), I would have never known, or wanted to know, based on the website.

Think about that. Really think about it this time. I don’t think you really did last time.

You Are Missing Out On A Golden Opportunity

Henry Ford. Andrew Carnegie. John D. Rockefeller.

What did they do?

They seized an opportunity.

What are you going to do Mr. Winery guy? Are you going to attack this opportunity, or are you going to keep doing what you are doing?

Showing people pictures of your winery, your bottles, blah blah blah. It all looks the same. They are ALL beautiful! How are you going to separate? Stand out? I am sure your wine is fantastic, but why would I want to try it based on the millions of other sites that look the same? Word of mouth? Awesome. In the digital age, where information travels as fast as light, you are going to rely on the same thing cavemen did. Awesome.

How A Winery Can Separate

1. Pay someone to do ALL of your media: Web page, social media, videos, blogs, vlogs, short-films, long-films, etc. There is huge money in wine, drop $100-$200k and get an exciting, entertaining, innovative person in there to dominate it. Find the right person, give them the “keys to the car” and watch them take off. This is a huge job, so be very careful on who you hire. They will be one of the faces of your winery, so make sure they exude all the qualities of your winery and the image you want to portray.

Or take some of that money, and either hire or consult with guys like: Chase Jarvis (@chasejarvis) and Casey Neistat (@CaseyNeistat). They are genius creatives. 10 minutes with them could change your lives. They are brilliant and can see things that normal people can’t. They will show you your potential.

1. LINK EVERYTHING TOGETHER!!!!!! Make sure everything is tied to the other, PLEASE. There are a lot of ideas here, you are going to have a ton of content, but if you don’t link everything together people will not find what you want them to. Are all these ideas designed to “find” people where they frequent? Absolutely. Once they are “found” they can be lead through everything else, but only if you link it! You should be able to bounce between: YouTube, Facebook, Twitter, Instagram, Medium, LinkedIn, Snapchat, and iTunes (for podcasts of course) seamlessly. People are on their phones, they need smooth transitions or they will be “on to the next one.” Jay-Z knows what he is talking about.

1. Copy What Others Do Well: Check out the top 100 wineries and their sites. Things that they do well, make sure you do well too, preferably better. This is competition. Survival of the fittest. Beat them at their own game, then beat them at a game they aren’t even playing yet. Always be a step ahead.   

Copy Club W (www.clubw.com). Seriously. They have a very cool thing to determine your palette. You (wineries) are throwing out all kinds of crap about your wine that sound wonderful, but what if I don’t know my palette? Maybe I don’t know what I like. Maybe I am too afraid to experiment. Come up with your own “palette evaluator.” Customers fill it out and then you tell them exactly which of your wines meet their particular tastes. Make it personal. It is a beautiful, heartfelt, personal relationship all the way through the wine making process, why stop at the bottling? Continue it on to your customers. Don’t just tell them about your wine, let them find the ones that they will like based on them personally. So many people don’t know!

1. Use the customers you already have: Go through all of your Facebook, Twitter, and Instagram friends. Take the five (5) with the most friends or followers and give them a free tour/tasting for them and a couple of their friends. The only stipulation is they have to “document” it on: Facebook, Twitter, Instagram, or Snapchat. Hell, forget the “or,” AND! For $100 worht of touring and wine tasting you could advertise your winery to thousands of people from a trusted source, not a winery that is trying to get your money. Use the power players on social media. They are easy to find.

If your “friends” aren’t very popular on social media, find someone who is and pay them to come out and story tell. Make sure it is someone in your demographic (I am guessing 25-55, professional, $75,000 - $200,000 take home? Sound about right?) and go for it. Hell, go big and pay someone like Gary Vaynerchuk (@GaryVee) to come out and do a special episode of Wine Library TV (http://tv.winelibrary.com/) all about your wines. Boom! Millions of views all over the world right there. You’re welcome.
Have customer competitions: The best recipes for certain wines, a cook off, have them shoot commercials, the best pictures (do different categories: funny, beautiful, inspiring, etc), best videos for why your wine is so great. You can do anything. Get the customers to participate. This is where I think wineries totally miss an opportunity. They always tell you what is good, why it’s good, it’s time to share in the experience. 10,000 ideas from 10,000 different people is better than 10 ideas from one (even if that one is me).

1. Youtube: Make movies! Not just a, “Hey, look how pretty my winery and wine is” movies, make movies of every aspect of your winery. Get a camera and some editing equipment and go to town. I would suggest getting some decent equipment. Check out this blog post (https://medium.com/creating-videos/what-equipment-i-use-to-create-the-askgaryvee-show-7a24fe7d1ef#.bxh6ks2z8) for some suggestions, and get to work. Or find someone to get to work for you. Remember, you are putting in a couple bucks to get this done. Don’t be cheap. Find the right people to do the right thing.

Show the process: Wine making is a process, duh, let the consumer see the process: pruning, bud breaking, flowering, canopy, harvest, crush, aging, bottling, everything! There are 9 movies a year, just for that, and I know there is more to the process! Do a vlog (video blog) once a week on what you are doing in the wine making process. Document everything, put it together and make it interesting. Everyone is different. You are going to have a different audience for different aspects of the creation process. Cover all your bases.
Do a Q & A: Let people ask you questions. Wineries are so in to telling people information, let them ask about the information. Let them ask the winemakers directly. Let them ask whomever they want to ask at the winery. Maybe they are interested in starting a winery and they have questions. Open up the entire team to be able to answer questions. It’s content that is created by the consumers. You don’t have to do anything. Just sit back and wait. No one asking you questions? Make some up and answer those! Make it look like people are asking you questions until they actually do. It’s called being scrappy. Respect it.
Short films: Serious, funny, informational, documentary style, skits, etc. Do them all! Don’t know what to do? Search those topics on YouTube and find a topic or a style that you could emulate, or do a parody of what’s popular at that time. Remember #2? Copy what others do well. You could hire people to write out a few funny sketches, or a few screenplays. You are a winery, trade wine for ideas! It’s a win win!     

1. Twitter/Instagram/Facebook/Snapchat: These are all different, but similar enough to group together. People need to see what is going on with your wine and at your winery. Show them. Not just the beautiful wine glasses with the rolling hills in the background. Not just (another) concert in your Summer Concert Series, show them the guts of your operation. Tell them about the behind the scenes. Show them what isn’t obvious to EVERYONE EVERYWHERE. Stop only showing pictures of weddings! Everyone knows there are weddings at your winery. I know it’s a money maker but you need to be thinking long term, think big picture. Not the $50k that that ONE wedding will bring you, but the hundreds of thousands that better media will bring in. Big vision. Long game.

Find some great personalities at your winery and make them a part of your story. Create mini celebrities. People will connect with them and want to visit. It’s so easy! Use what you are already doing with the people that are already doing it! Howard Stern, Dave Letterman, Rod Dyrdek, they all took the people around them and made them stars. Find the stars around you!

HASHTAG SEARCH!!! This is huge. This is interaction at it’s finest. Hashtag your name, like and respond to EVERYTHING using your name. People love crap like that. I was in San Francisco at the Grand Hyatt in Union Square a month ago. I got there, went to my room, took a picture out of my window at the beautiful view, and hash-tagged #GrandHyatt. 2 minutes later I got a “heart” and a reply, “Hope you have a great stay, please let us know if there is anything we can do to make your stay more enjoyable.” You know what I said? A whole lot of bad words (but in a good way). That is immediate interaction with a client. Immediate. Guess who has two thumbs and loves the Grand Hyatt? This guy (picture it). You can do that! Do you have any idea how powerful that is? Of course not, or you would be doing it already. Seek out #wine, #wineries, #winetasting (and whatever wines you sell, #cabernet, #chardonnay, etc.) every day and interact with people. Don’t sell your product, interact. If you are social, witty, charming, they will look at your profile, and because everything is linked, BAM, they are locked in. Be social. Think of Twitter like a cocktail party. Go mingle.
I discussed the “power” players on social media earlier. Get them in the door. Treat them well. Treat their friends well. Have them share their experience with their followers. It will mean more coming from them anyways, more personal.

Use an official Snapchat. Tell stories, share experiences from around the winery. Or, have customers share their experiences with you, then you share them on the official Snapchat of the winery. Check out the 59parks on SC. They do an awesome job of sharing the stories of their followers when they go to different National Parks around the country. You could also check out ArsenicTV. Models send their personal SCs directly to ArsenicTV and then ArsenicTV decides who goes up and who doesn’t. I am not endorsing this at all by the way. It’s just a bunch of hot chicks talking about bs, but it shows what I am talking about, input from the masses. (Not that there’s anything wrong with hot chicks talking about anything, but it’s not exactly going to revolutionize the world, know what I mean Vern?) Mixing up the faces and voices you are sending out will keep the feed fresh for the consumers as well.

Share the best stuff on one thing on the others. If there is a great snap, share it on FB, Twitter, and Instagram, and vice versa. Use everything for everything. Link up YouTube posts and tweet them out, post a still frame from the video on Instagram and have the link to it in the bio. Make sure every blog post (#7, spoiler alert) is shared on all of these as well. Easy peasy lemon squeezy.
This is all VERY time consuming, which is why #1 was to hire a professional to do all of this. Pay them well, they could change your life forever if they do it right. Don’t be short-sighted. Don’t think of what you are, think of what you could be. What you are leaving on the table. Make sense? Good.     

1. Blog/Vlog/Podcast. The same way you create content for your videos, you do here as well. The process, common questions, uncommon questions, funny stories, history, etc. Put out strong content on a regular basis. You can blog about things you vlog about, and the vlogs can be used for the podcasts. Don’t think of everything as it’s own separate entity. These all can be manipulated to fit the other’s medium. Speaking of Medium (www.medium.com), that’s where you should post your blogs! Hell, post your blogs everywhere: Blogger.com, Wordpress.com, your website (duh), LinkedIn, and make sure to share those on all of your social media (very important).

1. Revolutionize Wine Parings: I love this. This is going to be huge. Wineries give you recipes to follow for certain wines, everyone knows the general pairings depending on the meats you are eating, or the cheeses, chocolates, etc.

BIG IDEA TIME! Start your own wine pairing app. People input their ingredients and it tells them the perfect wine of yours that fit their meal. You know how many people would use that? Right. Everyone and their mom. Probably even YOUR mom. Man, I should go find an angel investor myself and start this. Why am I giving all my good s*** to you guys?

Stop telling people what they should drink with which wine. Go to them! Pair your wine with things they already eat. Go crazy. What pairs well with all the different items at McDonalds? Or Taco Bell? Burger King? Chick Fil-A? Focus on things they will bring home. Things they could drink your wine with. Then get in to restaurants that you are served in. You are going to be so popular on social media, restaurants will WANT to serve your wines. Do them a “solid” and run through their menu with your wines (except Cheesecake Factory, that menu is too big. It’s like a novel for food, too many choices). Make funny videos and blogs out of it. Remember, your media guy/gal is great in front of the camera and with people, utilize that in videos like these.  Who does wine tastings with McDonalds? You do!! You are standing the hell out now baby!

Bring out food trucks that have foods that pair well with your wine. Make it fun. We are drinking after all, right? Even if it’s not fun, it will be after a couple more glasses. Am I right or am I right?

1. I know you have events already, but mix it up. Country music and 70’s rock are great, but make sure you have some comedians in there, maybe even some sketch comedy. Vineyards are huge, host a 10k race. They run all over your vineyard, then hang out all day drinking and eating! Sounds pretty good to me!

Who Is Going To Take Over?

There is someone out there that is running a winery that is going to take this challenge on. Is it going to be you? The first one on board is going to corner the market. Do it soon and do it well. Bring in the best. Spend the money to get the right person. The right person for this job will need to be very dedicated and very hardworking. You will know if they have the right personality the second they walk in the room. It will be obvious. Make sure they have the tenacity and grit. This is a huge project, it will take time to build, and it will always be growing. The right person is key. Check out the book Grit (https://goo.gl/EBngww) to have some idea of who I am talking about. I have no affiliation to the book, just finished it and think it’s awesome, even if they do talk about the Seattle Seahawks a lot (go Niners!).

The ball is in your court. The gauntlet is set. It’s time to separate. I don’t mean build a huge castle in Napa to get people to your winery but your wine sucks (not naming the winery). This is not a gimmick, this is a New World Order for marketing your wine.

Please. Someone. Get on this.

I can’t wait to see it. Tell me when you do. I’m excited for whomever takes this on.

Go get ‘em tiger.

Joey
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Baseball Could Learn From Metallica

Baseball?

Looking to Metallica?

The heavy metal band?

That Metallica?

Yup.

Not kidding.

Instead of fighting the ever changing technological landscape, baseball needs to embrace it!
I know they have softened their stance on Periscope, but they are just scratching the surface.

The speed at which things are changing, having a stance other than “learning, using, and adopting all popular technology,” is like trying to get out of quicksand.

You are just going to lose. The tech will never stop.

They need a group that takes all of the apps that show any promise of mass popularity, figure out how they work, and then use the crap out of them. Period. Either that, or hire VaynerMedia, which will essentially, do the same thing.  

You will either die fighting the next thing that comes out, or do like Metallica did: embrace it and crush your competition.

A Little History

Before music was “free” on the internet, bands had to worry about bootlegs. I am sure it was a real issue, but have you ever listened to or seen bootlegs from the 90’s? They are horrible. Anyways, they were still an issue, pulling potential revenue away from the musicians. Metallica basically eliminated them, and in a time when bootlegging has never been easier. You have a whole recording studio in your pocket nowadays. It’s almost too easy. And by almost, I mean it is.
How did Metallica do this? By making their own bootlegs! By taking the thing they were fighting against, embracing it, and then doing it better than any bootlegger could ever do. It’s like befriending an enemy. So, theoretically, baseball could also take a few pointers from The Real Housewives or any other stupid “reality” show.

Anyhoo…..

You can look up virtually any concert Metallica has played the last half dozen years, and it is available for download, with THEIR mix, through THEIR board, and all for the price of a CD. It’s amazing. The two shows I went to at The Shark Tank a few years ago? Got em. I can relive those nights any time I want. Did they play and awesome song? Did James say something cool or funny in between hits? I got em. I can relieve that in-person, thrilling event any time I want.

Pretty awesome, huh?

(**bonus idea: Baseball? Maybe sell DVDs of every game for $5? Or a free download with the purchase of a t-shirt at the game or something. They get a code if they spend a certain amount? Think about it. Let it marinate for a bit, but it smells good already.)

You Can Do It Baseball!

Baseball should take the “Metallica” approach. (or the “Metal Up Your Ass” approach for all you fans out there) No matter what the technology, no matter what the app, or soon, no matter what the VR tech, no matter what the problem, hit it head on. Infiltrate it and take it over. Seek and Destroy. Keep in mind, we are dealing with people that have unimaginable power at their fingertips. Every owner knows someone in their cell phone that could take this on and destroy anyone trying to capitalize on it. It’s just a willingness to go for it, to attack the enemy on their home soil! Let’s do this! We’re Americans damnit! We take the fight to the enemy. I can’t speak for the Blue Jays. I don’t know enough about Canada. Or as our intelligent brethren call it, Canadia. But I know the rest of the teams are up for it!

Let’s talk turkey.     

Here are my ideas:

Periscope/Twitter: I hope you have already read my article on helmet cams. If not, here is a brief synopsis: When your team, or your player is up to bat, you get a message from Twitter/Periscope that you can watch live. That means you are watching the game with the batters point of view. Buster Posey, Jose Bautista (imagine that punch with a helmet cam!!), or Bryce Harper. What he sees, you see. It will be like being up to fricken bat in the Big Leagues! If you have Samsung, or whatever company is pushing the goggle things, you will be money! (That’s a 90s term kids. Forgive me. I turn 37 next week).

Can you imagine the interaction? Twitter is hopping when a game is on already, imagine if the phone told you every time you should tune in? The amount of interactions you would have throughout a season with your fans would be amazing. There are 162 games! There are 30 teams! MLB would basically be tweeting you saying, “man, you should really check this out! Just looking out for you! We’re buds, remember?” All season! On top of that, even if you are busy, the at bats will stay there in the Twittersphere, so fans can catch up later. They won’t depend on ESPN or FOXSPORTS or anyone else, because MLB will have conquered the Twitter/Periscope world.
Boom.

Let the dust settle in your mind before moving on.

Ready?

You can use it for: at bats, and in-between innings. Put cameras all over the park so fans can choose the experience they want, the way they want to view the game. Go nuts! Umpire helmets, a catcher cam. The possibilities are endless. With cameras getting cheaper and cheaper, the cost to actually set this up in minimal. I mean, these owners aren’t exactly collecting food stamps, know what I mean Vern?

With Twitter, you can connect just as easily visually as you can in writing. Whatever type of interaction the fans want, even if it is with the other team’s fans, they can have it. A total experience.
A totally personal experience.

These same ideas can apply with Facebook Live as well. Really, you could just have them bid it out. It could be one big ‘ol contract for the MLB as a whole, or better yet, just individual teams. Different markets are going to require different things. Just check out the interactions of fans on Twitter during a game. Diamondbacks? Not so much. Yankees? Insanity.

Would it really matter in the long run which social media powerhouse is doing the streaming? No. Or for our Spanish speakers, no. As long as you are giving in-depth access to the game the fans love, in the way they want to consume it, it’s a huge win. It’s an enormous win.

Throw some advertising in there because the engagement will be unreal, and everyone wins. Yay!

Snapchat: Again, the possibilities are off the charts. Please keep in mind that baseball is losing popularity in America. Face the facts. Instead of denying it, and not addressing it, embrace IT, and embrace the youth. They are the future and they are on Snapchat. If each MLB team had an official Snapchat, it not only could attack the “popularity with youth” issue, it would bring a ton of adults to Snapchat just to follow their favorite teams. Could you reach a huge audience with enhancing the Twitter/Periscope connection only? Absolutely, but we are attacking on all fronts here, and Snapchat is a MASSIVE front. This is like World War 12 people!

Ideas for Snapchat:

Each official team Snapchat “snaps” out every pitch of every game. Seriously. You could watch the whole game in 10 minutes. Let’s do some math: the average number of at-bats per team is about 34, times two, that’s 68 at-bats per game total, average of 3.5 pitches per at bat, carry the one, that’s 238 pitches on average per game. Each pitch takes what? 3 seconds? So in 11.9 minutes, you could watch every pitch. If you don’t have 8 hours to watch a Yankees v. Red Sox game, snap it up baby! Who wouldn’t want that if you missed the game? If you only have a short break at work and want to catch up on your team? For the watercooler the next day so you could join in on the discussion without sitting around the night before for 4 hours (unless Kershaw is pitching, then you would only need 2), and actually watch every pitch?

Try this one: each game have a different player do “snaps” for the team. Find the guys with the best personalities, or the funniest, or will go nuts and snap everything. Give people the chance to fall in love with the players. That’s what really attracts fans, loving players. Not just every 3 innings when they bat. Not every 5 games when they pitch. Fans want more of them, and this allows that.  
Honestly, I would sign Brian Wilson just to run this for my team. $1 million a year, just for his on-camera personality. Is he a dick? Maybe, but he’s a funny dick. Sign ‘em!

Can you imagine the interaction with the fans? Think depth and width here. It’s like the ocean. Try and wrap your head around that.

The sheer consumption of the sport! It would be so personal, and so intimate. It is exactly what baseball needs. The superstars aren’t superstars! This would solve that issue!

Pop a couple ads in between “snaps” because the consumption rate is so high, and BAM! Everyone wins, yet again (with a British accent).

Players become personalities off the field which will make them more popular, which will make the team more popular, which makes the sport more popular. Can you smell what I’m stepping in?

I don’t want to make this too long, so I am going to stop while I’m ahead

You want to discuss more stuff like this? Hit me up! I love sports and I love tech. I want them to have beautiful babies. If you are from MLB, PLEASE hit me up! Me and Manfred, Netflix and chill. Can you feel it?

I Love This Sport

Wouldn’t it be great to see baseball regain its popularity? Spring training, The Boys of Summer, The Mid-Summer Classic, and now the World Baseball Classic. The sport is beautiful. It’s the history of The United States wrapped up in a wooden bat and yarn. It’s awesome.

People need to be reintroduced to America’s Pastime.

It was never a better opportunity than now.

The thing that made it perfect for radio is what makes it perfect for tech.

It is slow and beautiful.

You can take the time to describe it in a way that allows the audience to see it clearly in their mind. Social media allows the same thing. No other sport can do this. Basketball? Negative. Football? Eh, not even close. Hockey? Come on. Tech can take you IN to the game, to be a part of its beauty and grace.

This is it. This is the “white” space that other sports can’t operate in. Work in THIS space, get intimate with your enemies, and take them over.

This is baseball’s Renaissance.

It’s time to grab your paintbrush.

Joey
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