The Most Efficient Marketing For A Bar Or Pub (or any other place that sells alcohol)

When I mean efficient, I mean, you need to make one purchase a year for incredible results.

To be more exact, it’s a few purchases, but only once.

I am making the assumption that if you run a pub, bar, or restaurant, you already have mirrors in your bathroom.

This article may have you purchasing more.

The Big Questions

How many people look at themselves more when they are slightly buzzed?

How many people take more selfies when they are out having a good time?

Do the levels of selfies increase or decrease with the amount of alcohol being consumed?

Exactly.

Why not take advantage of that?

Facebook, Instagram, Snapchat, etc. They are all being used constantly on Friday and Saturday nights.

Why not take it to another level?

How?

With mirrors and Fatheads. (this is not an ad for Fatheads by the way).

A quick explanation: Buy a bunch of Fatheads, cut off the heads and arms (so your patrons have their arms and faces in the picture), and stick them on the bathroom mirrors. Make sure you have the name of your place on the opposite wall so it shows up in the photos, and just watch it explode.

The advertising will take care of itself.

Why? How?

Because you will be creating your own stand in!

What the hell is a stand in?

I actually had to look up what the name was. Seen them my whole life, no idea what they were called.

You know those things at carnivals where they give you the body, and you stand behind it and it’s your face? Then you take an adorable picture?

That’s a stand in!

What if you had those at a bar? With drunk people? Already taking selfies?

Holy crap is right!

Options

Women: Disney characters, famous singers, characters from movies, etc. You could have: The Little Mermaid, Beyonce, and Kim Kardashian. You could have a good looking dude (me, just kidding), with a slot cut out on his arm where the girl could be in her selfie.

Can you see it?

The possibilities are endless!

Men: John Cena, The Rock, Terminator, Trump (with the hair), etc. Maybe get a fat guy for something funny.

Can you see it now?

Obviously you would have to pick a person that represents your bar, but other than that, the sky is the limit.

Still need to be sold on this idea?

Ok, just imagine, you are in a bar, a couple drinks deep, and you go to the bathroom. You see an opportunity to take a funny picture and share it with everyone right then. Are you going to take the opportunity? Of course!

Because it is awesome you are going to show everyone.

Because you are showing everyone the place where you took the picture will be getting free advertising.

Because you can take unique pictures (with you in them) at your bar that everyone thinks is cool, when people are deciding where to go out tonight, it will inevitably be your place.

Why?

Because you have something awesome that no one else has.

Yet.

Be the first to market on this one.

Be a game changer.

Be a pioneer.

Joey

MediaMedia

Public School Marketing Ideas For 2017

I can’t think of an “industry” that needs this more, especially in California, where sky rocketing home prices, combined with the influx of charter schools is creating a steep decline in the public school population.

It’s sad.

As a product of public schooling all the way through my M.A. (that’s a masters, not Massachusetts. That wouldn’t even make sense), I hate to see it lose its footing the way it has.

We have great public school, with great public school teachers, but something has to change, and fast.

That’s why I am writing this essay, to help the public schools of California, and may be the rest of the country as well. With Betsy DeVos at the helm, you guys will need all the help you can get, and then some. Yikes!

The Strategy

Become a company, at least in the marketing and advertising aspect.

Apple. Nike. Mercedes.

What do they have that you don’t? Money. Just kidding.

A marketing department, duh!

There is no need for a whole division of new employees, but there should be 3–5 in every school district, where all they do, 365 days a year, is produce content for your school district. Get you out there in any and every way, all over the internet.

Think about it.

There are no limitations to the amount of content you could create for an entire school district. Hell, if you want to get serious, have a marketing director at each school.

The whole concept of bell to bell is over, or it needs to be over, if you want a shot at saving this system. Go outside the school hours, off the campus, and on to the phones (cell phones, we aren’t starting a call center here).

The longer you wait, the harder it will be to recover.

The Possibilities

The goals? Content every single day, in as many ways as possible.

Photos, videos, short-films, blogs, vlogs, podcasts, books, seminars (whew), on Facebook, Twitter, Instagram, Snapchat, Music.ly, YouTube, Medium, Quora, LinkedIn and anything else that pops up in the next few years.

Do everything. Be everywhere.

Videos/Short-films/Documentaries/Vlogs:

1. Stories of students, teachers, workers, parents, former students, a school’s history, etc.

2. Create a TV show. Create multiple TV shows. Life of a high schooler, life of a teacher, etc. Change it up every semester. Like Hard Knocks, but school. (We all know what Hard Knocks is, right? Good).

3. A sports show. Make your own ESPN. Get footage from photo/video students for all of the sporting events and make your own show. Have hosts, tell stories, or just copy FS1 and ESPN!

4. Have subject matter vlogs. There is no reason why a district can’t create their own Khan Academy. Each subject/grade level shares the duty (*snicker) of creating the content. Explanations, videos, charts, etc. Hell, there should be a video post of all of the explanations from class that day online for students to be able to reference anyways. It would be great for the students and hold the teachers more accountable to actually teaching.

Blogs/Books/Podcasts

1. You are inundated with experts. Use their knowledge to create. Blogs on different subject matter, podcasts for those kids who can’t read (they exist, I’m sorry). Give, give, give content, expertise, information, value.

2. Create a Q&A podcast. Teachers answer students’ questions in a particular subject or lesson, then it is up there for all to see! Helping future students forever!

3. Once you get enough Qs and As, you compile it to create a book. Experts write so they can share their expertise. Could you imagine if a parent received a book (available on Kindle and Audible of course) at the beginning of each year describing what the students would be learning, changes they would be going through both physically and emotionally, and getting you prepared for everything? It would be amazing!!

I know what you teachers are going to say, “But we do stuff like that already! We have meetings, we help kids. Waaah.” That’s great, but your school or school district is losing kids every single year, it’s time to step up your game.

Ugh, I know what the other teachers are going to say too, “but my school has a waiting list! We are doing fine!” Wrong, you are not. You are in the “rich” area of your district and parents think your school is better because of that. They think there are better teachers in the wealthier areas, because the “scores” are higher. That is not the case at all. Your students are nerds. If you were really good, you could go downtown and kick ass there too. Not going to happen? That’s what I thought. Just admit that you are limited, and that you are not the only school in the district. Team effort here people.

The Socials

Be on everything.

I mean, E-V-E-R-Y-T-H-I-N-G.

Facebook, Twitter, Instagram (and their stories), Snapchat (especially this), Music.ly, etc.

Take your new-fangled media department, and divide them throughout the district. Take pics of students learning, kids having fun, teachers teaching, snaps, stories, boomerangs (Instagram), etc. Do it all. Go where the people are. Be relatable. Be on their phone, not just bell to bell. Not just the parent letter home each week, the conference once a semester, the discipline call, or the open house night. Be there. Every single day. Let them see you. Let them see that you see them. Everyone is important, everyone is a star in your district. Share, share, share, give, teach, learn, inspire!

Seminars

Forget the lame parent nights, give seminars on important stuff for kids and parents in general. Have it in a centrally located venue. Invite the community. Invite experts. Share knowledge other than when the cookie drive is. There are so many questions, districts need to own it more. I know they have parent meetings, but really it’s just a check mark.

“See! We did it! Our parents are informed now!”

Really?

How many peoples showed up?

3.5? (was 4, one left early).

People show up when they are given value. No one there? No value being offered. At least not real value.

Seriously, would you go to some of the meetings you have? HELL NO!

So why would they?

You get the outcome you deserve, not the one you want. It’s obvious when you do something because you have to (and there is a lot of that). Stop blowing smoke up the parents’ ass. Hell, stop blowing smoke up your own ass that what you are doing is valuable and working. The proof is in the pudding, and in the numbers.

The New You

Stop putting ads on Pandora. I don’t want to see the 8 Ivy League kids from your district, each one coincidentally a different race (so we all feel included) on my movie screen at the mall. Stop taking half ass measures with half ass effort and half ass results. It’s not working. You are losing full classes of kids from each school every year. How long are you doing to do the same ol thing?

Hopefully you think about this over the weekend, get a little fire going, and take charge of your schools and your district.

Develop a media team (not teachers on their spare time, that’s stupid), rally the teachers, and get going.

Oh, and teachers, stop looking at your dumb ass contracted hours and work like you actually give a shit about your students, school, and job. Unions are only good for the weakest link. Hopefully that’s not you. If you are mad about that last statement, it probably is.

Let’s do this.

Good luck!

Joey

MediaMedia

The Spectacular Snapchat Spectacles

I am advising all my clients to get these.

Every single one of them.

Why?

I will tell you that in a minute.

How? Is the better question right now.

How indeed?

As of right now, I need to wait 17 hrs. just to find out where I can buy them. That’s right, where in the world is the Snapchat Spectacles bot? Because that’s the only place you can buy it. I mean, besides paying double or triple on EBay or Amazon. To be honest, double or triple would be good. It’s the shady people selling you something other than Spectacles that I would be really worried about. There are some real jerks out there. You are better off following a one-eyed yellow box around the country.

That’s what I am going to do.

Why?

To best explain this, I will tell you my pitch to a local Bay Area restaurant. They haven’t signed on with my company MediaMedia (www.mediamedia.biz) just yet, but it is only a matter of time (positive thinking or alternative facts? We shall see).

The company is SmokeEaters (www.smoke-eaters.com), based in Santa Clara, California.

They are a great wings, beer, burger, sports bar-type restaurant. They have a hot wings contest called The Hellfire Challenge that had TV personality Adam Richman (Man V. Food) puking on the side of the building. These wings are hot. Like, make you puke and feel like your face is melting off hot.

Anyways,

I think this restaurant is the perfect environment for Spectacles.

Why?

I know what you are thinking, how many times am I going to pose that question without answering?

Alright, alright. Here you go:

They have 3 locations, tons of employees, a great atmosphere, they are always packed, and they have 

The Hellfire Challenge.

The combination of Spectacles, a Snapchat takeover, and lots of different waiters, waitresses, bartenders, managers, etc. is the ideal situation to take a company, on the coattails of the fastest and most attention grabbing Social, in to the stratosphere. But even with all of the hype, Snapchat is still grossly underutilized by businesses. The sad thing is, there are so many companies, even in Silicon Valley, that do a horrible job online (which is why I have a business).

Jumping on the coattails of Snapchat, combined with strategic marketing on Facebook and Instagram, could have this, 3 restaurant company, on the tipping point of franchising all over the state and country.

That’s the power of the Web 2.0. That’s the power I have all my clients tap in to.

Strategy

They already have 16k followers/likes between Facebook/Twitter/Instagram. Their Instagram isn’t linked on their webpage, which would probably give that number a bump (come on guys. I’m here, I can help). If they posted their brand spanking new Snapcode on their current Socials, and posted it all over their three restaurants (I suggest custom coasters), the follows would take off immediately.

Next, they act like a relay team. Each night, a new person gets the glasses. Obviously you will not be giving it to the introvert, unless they have a very keen eye. Each employee “takes over” for the night offering their followers a fresh perspective and making the followers experience different every day. 

Exciting, true reality TV.

Big games, big moments in the games, The Hellfire Challenge, delicious food, cold drinks, happy people, tons of fun, all on your Snapchat, and broadcasted for the world to see.

Doesn’t that sound amazing?

Facebook Live all of the Hellfire challenges, because there is nothing more entertaining than people willingly torturing themselves (Jackass 1, 2, & 3), and you have yourself a recipe for amazingness (not really a word, but it fits, so it stays).

The Waiting Game

Now all I need to do is wait until tomorrow morning to see if I am bot hunting or not.

I can’t wait.

If you are already using them, I would love to hear your story!

Have a great rest of your week everyone.

Joey

MediaMedia

Twitter

Snapchat

Instagram

The Marketing Strategy For Ryan Lochte

I don’t watch the news.

I don’t troll online.

I am busy working.

But when I was distributing my vlog/blog/podcast episode “The LochNess Monster?” I was able to 

see how f***ing ridiculous some of the media and trolls are.

“He should be extradited and sent to Brazilian prison?”

For peeing on the floor and over-exaggerating/lying?

Seriously?

Is it hard to have perspective with your head that far up you’re a**?

With that rational every news reporter should be put in prison. They lie and over-exaggerate every single night.

Every politician should be put in prison for over-exaggerating and lying. Trump and Hillary would both be put away. One for emails, the other for, well, everything he says.

We should all be “sent away” if we are using lying as a standard for prison time.

We are all full of s***.

In fact, it is usually the loudest ones about other people being full of s*** that are the most full of s***. Look around. Who is making the most noise? Al Roker, what you hiding weather man? And Fox News (shocking).

I feel like Alan Iverson: “We’re talking about lying and peeing? Lying and peeing? Lying? Peeing?” (the “practice” press conference in case you have no idea what I am talking about.)

Ryan Lochte needs someone who can turn this all around. I savvy media consultant and marketing maverick.

I will offer my services. He can thank me later.

My Ryan Lochte PR Plan

We are not talking about anything major here. If we all took a step back, practiced a little self-awareness, I think we would calm down. Are you really mad? Or are you mad because the media told you to be mad, be appalled, and be disgusted? That’s their job. They are full of s***. Which is ironic that they are going so hard after Lochte for being full of s***, but that’s what they do.

Instead of continuing to say sorry, let’s make a joke out of it. Look at it for what it is, peeing and lying, and use that to your advantage. Roll with the punches.

What am I saying? Pee on stuff and blatantly lie. You know, jokes.

#1 The Late Night Tour

The Tonight Show With Jimmy Fallon (@jimmyfallon), The Late Show With Steven Colbert (@StephenAtHome), Conan (@ConanOBrien), The Late Late Show (@JKCorden). Hit them all. Pretend to pee on things in the studio. Get caught, lie about what you were doing.

“I was just looking at the plant.”

“I don’t even need to pee.”

“I don’t pee, I have a urinary disorder.”

Run with it. Say anything you want. Try to distract the accusers, “Look, an elephant!” Say you have to go home right away. Dribble piss on the way out, leave a trail. Funny stuff.

#2 New Sponsors

The most obvious new sponsors would be companies that specialize in toiletries: urinal cakes, toilet paper, and pee pads for pets (to avoid accidents on the floor in your house, gas station, etc.). You get the idea.

Expand on that and become a spokesperson for Depends (@Depend):

“If I had them on that night, this all could have been avoided. I would have just pee’d in my pants, and the super absorbency of my Depends undergarments would have allowed me to feel dry and relieved, what every American wants.” *big smile at the end

Alcohol. My first choice would be Jagermeister (@JagermeisterUSA). Have you ever seen Dave Attell’s (@attell) standup? He has the “Jaeger” bit where he tells crazy stories and ends each one with, “Jager.”

This story is perfect:

“I pissed on the floor, got a gun pulled on me, paid a Brazilian $400, had to flee the country, lost hundreds of thousands of dollars……..Jager.”

How about a residency in a Vegas hotel?

“If he had been in Las Vegas (@Vegas), it would have stayed here.”

He could shack up at Caesar’s Palace (@CaesarsPalace) for a week. They could dye the fountains 

yellow. It would be awesome.

We are having fun here people.

Piss and lies. Let’s keep that in mind.

#3 Fundraising

We can create a humanitarian effort.

Ryan Lochte, for $1000 dollars will come to your house and pee anywhere you want. You can pee together, he can pee in your disgusting bathroom, your garage, your kitchen, you pick! 100% of the proceeds will go to his non-profit: Tinkletorium (swipped that name from my 7th/8th grade girlfriend, hi Amanda!) — Building Bathrooms Worldwide, Because Everyone Deserves Plumbing.

He will be saving lives by getting all the pee and poo out of the water supply in 3rd world countries. He would raise millions!

To get publicity for the non-profit, he would do a world tour “peeing” on the wonders of the world: Stonehenge, The Great Wall Of China, The Eiffel Tower, Machu Pichu, Taj Mahal (the place, not the guitarist), and the Pyramids. We call it “Lochte Pees: World Tour.” He could go on Oprah. It would be magical.

It’s A Joke

There is a lot more good that can come of this for Lochte than bad. It doesn’t look good now, but the sooner he turns it around and spins the narrative in his favor the better. I am willing to offer my services for $200,000.

Lochte, if you are reading, I’m here.

Hit me up on Twitter (@JustOneJoey1) or Snapchat (@JustOneJoey).

The “New You” is just a phone call away.

I can make it happen.

Your future awaits you!

What’s it going to be?

Joey

Twitter

Snapchat

iTunes

YouTube

Facebook

What Is The Impact Of Instagram Stories?

People are s***ting their pants over the new Instagram stories.

But there are only two groups that really count:

1. Instagrammers

2. Snapchatters

That’s it.

This move by Instagram, obviously in response to the explosion of Snapchat the first half of 2016, is a game changer.

Is it the end of Snapchat?

No chance.

Is it a huge boost to Instagram and it’s users?

Absolutely.

Did They Copy Snapchat?

Yes and no.

The truth is, we don’t know yet.

One glaring difference in the two platforms are the filters. I don’t mean the lighting, I mean the dog face, and my favorite, the bee.

If Instagram develops similar filters, then yes they are copying Snapchat.

But who cares?

Winning is winning. Snapchat knows that Instagram is gunning for them. May the best man win. The market will decide who the real winners and losers are depending on where we go from here. Just recognize that we have a game now.

The Instagram Strategy

They obviously needed to stop the bleeding.

Numbers have been dropping for months.

Businesses were realizing the consumer interactions were much stronger on Snapchat. There has been a youth movement that may or may not revitalize Twitter even with a general lack of innovations on their part.

So where did that leave Instagram? The place with cool pictures.

Not anymore.

It just got personal.

Oh snap.

Pun intended.

Keep in mind that Snapchat’s popularity is relatively new. There is a huge group of people that still think it is the app that allows you to show your wiener and it disappears. They are uncomfortable with it. They prefer what they know: Facebook, Twitter, and Instagram. They are comfortable with Instagram. They were intrigued by Snapchat, but weren’t willing to bite, yet.

Now they don’t have to.

And THAT’S where Instagram wins. Customer retention. They don’t have to go anywhere and they can still partake in this new fangled “snap” culture.

Now It’s Personal

I can already see a huge upside to the stories.

The people I follow don’t necessarily give you a glimpse in to their lives through the pictures they post. They show you their art, their business, their cars, but there is nothing personal. It may be beautiful, or awesome, but there was nothing to emotionally connect to.

Now It Is Different

I can see what my favorite photographers look like, talk like, where they live, and their friends. It is changing everything. It’s huge. It is a chance to interact in a completely different way on a platform that has a huge foundation of users that are very comfortable in “their” space.

As Instagram develops and grows the “story” abilities, it will only become more fun, and more interactive, just like Snapchat, but with a built in base.

Well done Instagram.

Well done.

Joey

Instagram

Snapchat

Twitter

iTunes/Soundcloud

YouTube

Marketing Metallica's New Metal Masterpiece

disclaimer. I want Metallica to read this and hire me to work with their social media group. Just being honest.

Yes, Metallica has an album coming out towards the end of the year.

No, I haven’t heard it, but I am going to go out on a limb and say it is going to be awesome.

Why? Because it is f’ing Metallica, and even on their “worst” albums, they are better than 99% of what everyone else is doing.

They are willing to experiment, to stretch the genre, to explore outside their comfort zone and try new things. I love AC/DC. I love Pennywise. But if you bought one album, you have them all. I like an artist that makes me think, and Metallica makes me think. (I am still thinking about the snare sound on St. Anger and Lulu.)

What They Are Doing Right

Honestly, they are Metallica. They could do ZERO promo for this next album, except say, “Hey, we have a new album,” and it will still be #1 on charts all over the world (and they might not even have to do that). They have 3.3 million Twitter followers, 2.3 million Instagram followers, 37 million Facebook followers, 1.5 million YouTube subscribers, who knows how many Snapchat followers, and can sell out stadiums all over the world.

They are a juggernaut, and have been for 30 years.

Reissues/Album Birthdays: Awesome. I especially love the re-tweets and shares of their favorite fan photos. That’s what fans love. A little recognition from a group that should be too big to pay attention to the “little guy.” I don’t even know if they understand what that means to fans. If any of the guys in the band even read this I would s*** my pants. If they contacted me because they liked it, my head would explode. I saw James at the Nutcracker a few years ago and couldn’t get 2 sentences out to explain how important his band has been to me since I was 11. So what did I do instead? Just looked at him like a weirdo psychopath. Yay me! My wife still makes fun of me about that. The word p***y comes up a lot. So sad.

Live Streaming: The Night Before concert at AT&T Park in SF, and the Record Store Day in Berkeley. Both of which my friend was in the front row (kiss my a** Brett), but both I could enjoy from the comforts of my own home. Not in person, but better than nothing. Live is live. We were experiencing the same thing at the same time. There is a lot to be said for that.

MetallicaTV: Their YouTube channel, in case you guys were not aware. They put out a ton of content on this medium. Pieces of old concerts, clips from the MetClub video catalogue, behind the scenes at the Brioni shoot. Access is so important to fans, and they do it well with YouTube.

Marketing The New Album

If we are pointing out things they do right, we need to also point out where they need improvement. Everything they are doing above, they need to keep doing. My suggestions are for places to expand and be better.

Fan Retweets/Shares/Etc: For every announcement between now and the album release, they should share the fan experience. The same way they are retweeting and sharing the fan photos with Kill Em All and Ride The Lightning, they should do with album news, concert announcements, etc.

They basically have tens of thousands of people at their disposal that would love to share their experiences with the band. Put requests out there for alternative concert poster designs, what they think the new album will be named, after they release the name of the album, what they think the cover will look like, designs for the individual song titles, etc. It’s is all about interaction, sharing, etc. 

Giving the fans a chance to share their “Metallica” vision with the group.

They share the good ones, they re-tweet the ones they like, those individual fans s*** their pants, and the community as a whole gets closer to each other because they are sharing each others’ work, pushing each other to come up with better ideas, and more creative displays in the hopes of being “chosen.”

#Metallica and #whateverthealbumnameis should be trending on all the “socials” between the announcement of the release date and the actual release date. Fan interaction is how you do that.

The foundation of the idea is to take all of the aspects of the Metallica “experience,” anything where a fan can share their perspective, their vision, their love, and give them a voice.

Daily Tour Vlog: Just like Casey Neistat. 8–15 minute daily video of life on the road. They would obviously need a full time videographer/editor to crank these out, but I am sure people would kill to have that position (I would!). They can tease the “show” with a few days around the Minnesota show, again around the Global Citizen concert, then launch the full show a few days before their world tour starts. It is only a tour show, so when the tour stops, so do the videos. The fan interaction, combined with my other ideas would be off the charts. Such an amazing fan experience.

Snapchat: Metallica’s Snapchat sucks. Hands down, terrible. They need to really focus on this social because the transferable consumption on Snapchat is better than any other social platform. People actually consume on Snapchat. They don’t just glance and “like” or “heart,” they actually watch and listen. They act and react. SC is VERY powerful right now.

They can use Snapchat, at least, to drive viewers to things they are posting on other media. Use Snapchat to drive views to Metallica.com, or to join the Metclub (which is awesome and FREE). Tweet when they have a big announcement on Snapchat, get people locked in, then use Snapchat as the main gateway to release new info about the album, concerts, etc. With screen shots, they can post on Snapchat, request people to share it on their socials and BOOM, the Metallica wild fire begins. (Tip: the snap before the one you want them to screen shot you should tell them to get ready to screen shot. It will help the fans A LOT).

“Snap” 5 seconds of each song on the new album, tease it before it comes out, have days for a Metallica member “takeover.” James, Lars, Kirk, Rob, one day, or better yet, one week. Have them share things they think are cool, playing jokes on each other, or just talk about stuff that is on their mind. It doesn’t matter, it’s Metallica, and it’s access. It will be great no matter what they do.

Allow the people that work at the MetClub to “takeover.” Show people around HQ, tell people what they do, what it’s like to work for the metal icons. There is so much space for different types of information to get out there. Two or three crappy snaps from Record Store Day? Really? With all the s*** that was going on that day, and that’s all we got? For shame.

Remember the Black Album tour? Before and after they showed the History of Metallica video instead of an opener they had live video of the guys backstage. Why not do that for every show, but through Snapchat? Only 30,000 people get to be there in person. Why not let 10 million be there vicariously? One person (hopefully me) walks around “snapping” things that fans would enjoy. They will know what is off limits and what is allowed, and they will add an experience that no one has gotten before. Live, in real time, clips of Metallica backstage at a show. How awesome would that be? Snapchat would go berserk!

Podcasts: The Tim Ferriss Show, The Gary Vee Show, The Joe Rogan Experience, WTF w Marc Maron, The Art Of Charm, The James Altucher Show, etc. These guys do phenomenal interviews and have a s***load of listeners. Magazines? Poop. Maybe find some popular bloggers (me!!) TV? 

Besides the late night shows, who cares? Podcasts are where it is at.

Live Streaming: They have done this so well over the last 12 months. What I am going to suggest is to take aspects of what they have been doing and squish them together with what they did with the release of the St. Anger album. For those of you that are unfamiliar, the release of the St. Anger album came with a DVD of the guys playing every song from the album, recorded at HQ. I might have watched that more than I listened to the album the first few weeks. We would be partying with friends, and it would be on a loop in the background. It was f***ing awesome!!

Why not do that live?

The day before the album comes out? The day the album comes out? Doesn’t matter, just do it.

It could be live from anywhere: HQ, The Fillmore, The Warfield, my house, wherever!

The options for live streaming are getting bigger and bigger by the minute: YouTube, Facebook, Twitter/Periscope. Not that they need the money, but there could be a nice little bidding/technology war for who could provide the best live stream. I would think Twitter would be all over this. New NFL and NBA contracts? This album is due sometime in the Fall? It would be perfect for them. Hell, maybe by then Snapchat will get in on live streaming and Metallica can double-down on SC. Who knows?

Technology advances pretty quick. Anything could happen. The important thing is the live “concert” of the new album. It would be amazing!

Musical.ly: Get on it, officially. Between now and the release of the new album, release an old album for fans to lip-sync to for a couple weeks at a time. It is VERY easy to share across the socials, on YouTube, DailyMotion, Vimeo, etc. Make a competition out of it. This is a great place to find younger listeners, and a ton of them. This app is exploding, especially during the summer months.

Maybe they don’t know anything other than the Black Album? Maybe they only know a couple songs. Expose them to the rest of the catalogue. This is where kids are finding new music to listen to. 

Give them the gift of Metallica!

This band is so popular, as soon as an album is released for people to use with their videos, it will blow up. Popularity with the older crowd will draw attention and bring in the younger crowd. Metallica + Musical.ly = a match made in music heaven!

Netflix: Get every single Metallica video up on Netflix a month before the album comes out. Cliff Em All, A Year And A Half.., Cunning Stunts, Binge and Purge, Through The Never, all of them. I know they are up on YouTube for the most part (illegally), but it’s about interacting with all fans, and potential fans. People watch the s*** out of Netflix. Let people binge watch Binge and Purge!

Let people fall in love all over again.

Find new fans.

It’s perfect.

They have a growing catalogue of videos and Netflix is the perfect place to relaunch them. Make it happen.

The New Album

It is going to be great. I know it. Death Magnetic was great.

I can’t wait to see what they do next.

How heavy will the heavy songs be?

What topics are they going to cover?

Any ballads?

Any acoustic?

It is all so exciting, the anticipation of new material.

I would go line up at Tower Records at 12:00am for it, but there is no more Tower Records.

I love that Metallica isn’t fighting technology. The record companies are still trying to figure it out, and margins keep decreasing year after year. Obviously Napster was a gut punch to the industry, but you either adjust or you die. Metallica adjusts, and I love them for it.

“You rise, you fall.

You’re down, then you rise again.

What don’t kill you makes you more strong.”

Push the envelope again Metallica.

We need it.

With the music and with the promotion.

Do what you do.

Joey

Twitter

Snapchat

LinkedIn

YouTube

iTunes/Soundcloud

Instagram