Starting
from scratch, building through necessity, and growing on EBay, she
built Nasty Gal in to a multi-million dollar company. She is an amazing
entrepreneur who learned along the way, pivoted, adjusted, and has been a
fixture in fashion for over 10 years. Admitting that she stumbled in to
becoming Nasty Gal, she is the perfect example of how every
entrepreneur should approach work. Look for the opportunities, focus on
what is in front of you, and get s*** done.
I
have taken her interview on 30 Days of Genius with Chase Jarvis,
extracted the information, and used it to answer common questions by
readers just like you, who are looking to take their lives to the next
level, or at least a different level than the one there are on.
Please enjoy.
Do I Need To Be Talented To Be Successful?
The
obvious answer is yes. There needs to be something there. The not so
obvious answer is no. It has been much more important to my business,
and ultimately to my success, that I was able to develop a talent rather
than have one before I began.
Give yourself the opportunity to develop, grow, and get better.
I
started out very small. It was just me, some clothes, and EBay. I found
the items, took the pictures, posted them, sold them, and sent them. As
that grew, I needed to learn more. The more I learned, the more I
needed to do, the better I got, the bigger I got. It was as
straightforward of a progression as you can get. I never had a vision of
grandeur, some ultimate goal where I was running a multi-million dollar
company. I just focused on what was in front of me, how I could
improve, and how I could do more.
Do
not be discouraged by what you think you have a talent for or not. At
this point you are at zero.
Focus on what you can do, and what you need
to do. Too many people get caught up in what they think they need to do
and miss out on some of the foundational aspects of building a business.
If you are at zero and trying to get to one, don’t focus on 1–10. You
have to get to one first! Ten will come soon enough.
It
is a little embarrassing some of the common business programs I didn’t
know how to use 5–6 years in to Nasty Gal. But if I didn’t need them to
build the business, why would I waste my time learning them? For looks?
For ego? Make sure you focus on the necessities. You will be busy enough
with that. There won’t be any time to learn things you don’t need to
know!
What Is The Key To Success?
You are going to hate this answer, there isn’t one!
There
are different paths and strategies. What worked for me may not work for
you. I didn’t go to school, but I could see the benefit of it. I could
also see how going to school would have changed everything I did when
starting Nasty Gal. I would have seen everything so differently, my
whole approach and strategy would have been different. Remember I
started micro. I didn’t have a 36 month vision, a ten year plan, or
investment rounds. I didn’t take outside money at Nasty Gal for years!
I
know what you are going to say, at least give me something! There has
to be something that can be used across the board that increases the
likelihood of success!
You are right. Here it is: Think and operate at the micro level.
Do
what is in front of you, the most important thing for that moment. It
is basically the Lean Startup approach. Take baby steps so you don’t over-commit to one thing, or one direction. It allows you to evaluate
clearly as you are going, making sure you are making the right move for
today, and tomorrow.
When
you use this approach you become more resourceful, especially in the
beginning when money is tight. You can approach people and offer your
services for their services. No money out of pocket. If you can
reciprocate value with another person or company you can work around the
fact that money is tight. You want to start small, stay out of debt,
and build a solid foundation.
This
approach allows for thousands of little “breaks,” instead of the
Hollywood-style “BIG” break. Each one gets you a step ahead of where you
were, and a step closer to where you want to be. These little breaks
and moments can be anything: when you get paid more than ever for your
service(s), when you realize people are don’t like you because you are
successful, or when you have “haters.” Those are all signs that you are
doing something good.
As
you are building, constantly be evaluating and analyzing how you are
doing things. What is working? What can be better? What’s the next step?
How can you scale? To be honest, I didn’t even have “scale” in my
vocabulary. I saw the potential in making 100 people happy with one type
of dress instead of just one. Those 100 turned in to 1000, and so on.
Again,
there are so many avenues to success. In my opinion, I think it is best
to learn how to do things on your own. You internalize the process and
information better, growing in small increments, and building a solid
foundation.
Always
remember, there is what you have, and what you do with what you have.
That can be applied at any phase of any business, small or large, new or
old, successful or not. The mindset is up to you.
Quotes
“There is what you have and what you do with what you have.”
“Things get done faster when people like you.”
“I love to over-commit and see what is possible.”
“The
greatest change is made through how you treat the person next to you
and what you learn from the person next to you. Sharing our stories
makes other people feel capable. Telling stories has a ripple effect.”
Sophia Amoruso Links
Chase Jarvis Links
Joey Links