Showing posts with label hustle. Show all posts
Showing posts with label hustle. Show all posts

Monday, August 1, 2016

30 Days Of Genius Blog: LeVar Burton


Roots. Reading Rainbow. Star Trek The Next Generation.

Does anyone NOT know who LeVar Burton is? Starring in three iconic roles, Mr. Burton has solidified himself as one of the icons of the last two generations of television and cinema. He shares his keys to survival and success over 4 decades in one of the world’s most tumultuous job markets, Los Angeles.

I have taken his interview on 30 Days of Genius with Chase Jarvis, extracted the information, and used it to answer common questions by readers just like you, who are looking to take their lives to the next level, or at least a different level than the one they are on.

Please enjoy.

How Do You Deal With Life’s Ups and Downs?

This is something that I struggled with early in my career. Keep in mind, Roots was my first featured role. I went from 0 to 100, basically overnight. The fame, the notoriety. It was great, but overwhelming. I had to ask myself, where do you go when you start at the top?

What saved me was the fact that I was passionate about acting. I didn’t get in to it to be famous. I wasn’t drawn by the glitz and glam of Hollywood. I was drawn to the art. I loved it. I still love it.

My advice, follow your passion.

Not only is it the key to your happiness, it will also give you a place to return to when you feel lost, when you need to reconnect with yourself, recalibrate.

Once you are locked in to your passion, you are headed in the right direction.

Now that you are headed in the right direction, you need to be open and aware to what comes next, recognize your opportunities, and then maximize them. Find a way to do your best work with each opportunity you come across. Identify where you can be most effective, and attack. You can never predict the end of a book in the first chapter, so you keep pushing, keep grinding, and keep hustling.
Passion allows you to be capable of things you didn’t think you were capable of.

Listen to yourself, ask yourself, what am I passionate about? What would I do for free?

To have success in the long term, you need to be on the right path and be honest with yourself.
 We can be very disingenuous with ourselves. We lie to ourselves all the time. We are our own worst enemies. Be brutally honest with yourself. Ask yourself the tough questions: are you doing everything you say you are? Are you doing everything you should? If not, you need to adjust, you need to change. Give yourself time in the mirror and go deep.

Besides self-talk and introspection, I surrounded myself with a group of friends that I really trusted. They gave me feedback and allowed for my personal insights to go even deeper. It is vital to surround yourself with people that can also do that for you.

There were periods in my career when I was having a difficult time getting jobs. If it wasn’t for introspection, if it weren’t for my friends, I am not sure how long it would have taken me to reconnect with my passion, gain the proper perspective, and start working consistently again. I can honestly tell you that the second I reconnected with my passion, the art, and I stopped looking at myself, and what I had done, the doors flew wide open. It all started with a shift in mindset. That shift allowed me to get out of my own way, and maximize who I really was.

Getting through the tough times, or the downs, is possible because of your passion. If you are not passionate about your craft, when it gets hard, and it will get hard, it is difficult to keep going. It takes energy and presence to make things happen. I don’t see how you can be either of those things without passion.

Quotes

“I feel like I have learned more from my failures in life than my successes.”
“I became my own advocate.”
“Your hustle is a sign of the degree of your passion.”
“That which we imagine, we create.”

LeVar Burton Links


Chase Jarvis Links


Joey Links

Wednesday, July 13, 2016

30 Days Of Genius Blog: Mark Cuban


Who doesn’t want to get advice from Mark Cuban? This blog is designed to answer common questions with the spirit of Mark Cuban, using answers given to Chase Jarvis during his 30 Days Of Genius series. I went through the interview, pulled out the nuggets, and am serving them on a silver platter for you. Cutting out the stuff you don’t need (because it takes up time, and you will read the time is THE most valuable commodity), and I am handing you the gems.

Look for a blog for all 30 Days of Genius episodes as they are being released on iTunes.

Enjoy!

What should I do for a living?

Make sure it is something you love to do, and something you are actually good at. You can love basketball, but if you are short or can’t shoot, it’s time to find a new sport.

The best place to start looking is where you are already spending your time. What do you spend most of your time on? What “itch” do you need to scratch? What do you enjoy learning about? A very important thing to understand is that you need to LOVE learning. The worst situation to be in is when you are in a meeting and someone knows more about your industry and your company than you do. If that happens, you lose, or you will soon. Business is cutthroat. Everyone is out to kick your ass. If you don’t love learning about a particular industry, that is a sure fire way to know it is not the industry for you. Business is the ultimate sport. It is 24–7, 365, and extremely competitive. There is no off-season. You have to be driven in whatever you choose to do, or you will lose. A lack of drive in your particular industry is a red flag. Be self-aware enough to recognize that. Don’t fall in love with someone else’s story, write you own. You may not be Michael Jordan, but you could be Magic Johnson.

Please don’t try to be the next Mark Cuban, or the next Zucks, you need to be the next you. YOU are already spending time on things YOU enjoy. YOU know what you are good at. YOU know what you suck at. YOU know how you think, and YOU know how you work. Focus on what you are good at and then team up with people who compliment your strengths with their strengths. Again, be self-aware enough to recognize that.

Everyone talks about passion. Don’t follow your passion, follow your effort. Get out there and do things, work hard. There are things you may be great at that you don’t even know about because you haven’t tried yet. Get your hardhat on and start grinding. I didn’t love computers until I started coding, and that is the foundation of everything I have done. What if I hadn’t sat down to figure that out? What are you missing out on?

As you learn, and continue to learn, you will start to see combinations of things, new ways of doing things, and that’s when you know you have something good. You will combine everything you are learning and crunch it together with everything you already know to make something new or better. I am always looking for what I already do, and how I can combine that with businesses I bring in to create something bigger or better.

All of this learning and hard work is molding you and helping you discover what you are wired to do, and that’s the goal isn’t it? Putting yourself in the best position to win? That’s what I thought. After you figure out what you are wired to do, you can stop lying to yourself about whatever story you have been tell yourself, and that’s when you can really sell yourself. You will know what you are good at, and you will know what you can sell. You were wired to do A, B or C, and you can get paid to do it.

Being in this position will help you be successful because: you are already drawn to it, you are busting your ass, and those things are vital to success because you have to be able to work tired. You have to be able to go the extra mile in meetings, in learning, in preparing, and in delivering. Being wired for it means all of those things are just a little bit easier for you than the person who isn’t.

Necessary Traits

Remember this formula: Learning + Hustle/Grinding/Hardwork = Success.

Because you work hard, you will out work the competition. Because you are learning, you will out create the competition. That’s what it is all about. Either you want to win, or you don’t. If you’re napping, I am going to kick your ass. And everyone else out there is looking for a way to kick your ass. Always remember that. Always be working. Always be grinding. Because when you aren’t, someone else is.

With all the learning, and all the grinding, you will be more prepared, and preparation is what allows you to mitigate your risk. Being an entrepreneur (a successful one) is not about taking risks. It’s about going all in and working your ass off. It is about having goals, then putting things that help you reach those goals on the top of your list, and discarding the rest. Self-awareness, once again, is key. Time is the one thing you can never own. Make sure you are spending your time on things that matter: your family, your business, your knowledge, your health. All the other stuff is taking away time from your goals. You can never get back yesterday. You can’t re-do right now. Make the difference while you can right now.

Money and Small Businesses

Avoid raising money at all costs. I know it sounds crazy, but if you are taking money you are already failing because you aren’t able to do it on your own. Live like a student. Work lean. Stay Hungry, Stay Smart. You don’t need to be a $100 millionaire, you need to reach your goals.
You focus should be, in this order: sweat equity, customer equity, Kickstarter (some other fundraiser) equity, then venture capital money. People walk away from great businesses all the time with very little because of the fundraising. It is better to work lean, live lean, and build slow, then take on money, take on people you need to listen to, and lose your company.

Remember, venture capital money = failure.

I know what you are going to ask, how do I know when I am on the something? When I first started streaming, I got a call from the Aleutian Islands. When people are calling from a place you can’t even find on a map, that’s when you know you have something.

Fun Facts About Mark Cuban

Mark owns a lifetime pass on American Airlines at the cost of $250,000. You can’t buy them anymore.

He is a dad first.

His best friends are the same ones he had in college.

He is a bad piano player,

a bad singer,

and he is horrified of heights.

Quote

“Out work. Out last. Out hustle.”

Mark Cuban Links


Chase Jarvis Links

Joey Links

Friday, April 22, 2016

Hijack Events With Snapchat Geofilters



In order to read this you will need: a pen, paper, Evernote, and a bag to collect your brains because your head is about to explode.

Thought it was weekend time? Think again. It’s time to work your ass off.

Why?

Because this is a game changer for any and every business, but you are going to need to get there fast, like yesterday fast, because this will not last very long. In fact, this may not make it out of May because companies will be using the hell out of this, and adjustments will be made (in fact, they have already started).

Gary Vaynerchuk (@GaryVee) wrote a brilliant article about Snapchat’s Geofilters a month ago. How to use it, why you should use it, etc. It was awesome and I jumped on it right away. If you don’t know what a Geofilter is, it is basically a custom design for the particular time and location of an event. Its use is exclusive to the people in that area at that time. If you aren’t there, you can’t access it. It is a brand for that particular event. You design it, you pick the location, you pick the time, and you can get it for as cheap as $5!!!! (If you do marketing, or put on events and you are lot using this yet, you need to get on this right away. What have you been waiting for?)

This is amazing for branding, but I think the real power is in advertising. If you know your audience, know their events, where they will be in mass, you can advertise yourself or your business for as little as $5!! You can “crash” an event from the comfort of your own home! I am calling it a Snapjack (like Snapchat and hijack put together. Plus it sounds like Snapchat if you say it fast ….. maybe it needs some work).

Anyhoo, this is how I used it last week, and how you can use it in the future (like 5 minutes from now):
  1. Show people what you can do.
I am a huge Metallica fan, and thought setting up a Geofilter for their Record Store 2016 show in Berkeley, CA would be a cool way to get my foot in the door (Snapjack!!!). In my head, they were going to see what I did (for free), it would blow their mind, then they would ask me to be a full time Metallica employee (whatever that means. Who cares? It’s Metallica!). Didn’t work out that way (yet), but the metrics were huge for it anyways (100 shares for every 1 use. Ex. 50 shares = 5000 views. Nice, huh?), so I was happy. Keep in mind, I was not lucky enough to get a ticket to the event. I was nowhere near Berkeley, but I could still advertise my talents to Metallica and all their fans. Now I am just waiting for James or Lars to call me with the job offer. *waiting
  1. Advertise Yourself or Business
The other way I used it, and this is what will lead to the revolution, is I hijacked (Snapjacked!!) a RECN event in Maryland that Gary Vaynerchuk was speaking at. For $10, I advertised my book to an entire arena filled with people. I didn’t go to the event. I didn’t advertise in their pamphlets they were handing out, but I advertised to everyone with a Snapchat account in that building regardless. Again, the usage to sharing was 100 to 1. The Metallica Geofilter makes sense, it’s f’ing METALLICA. They have nerds making Geofilters for them in the hopes that they notice them (wait a minute…..), but the view and share rate was the same for my (amazing) book. Why? Because Snapchatters are dedicated. It is pure at this point. If they are doing it they are loving it. Plus once you are in a “story” you will HAVE to see what’s in there unless you bail, but what’s one more picture? Your only job as a business is to make something worth using to a potential consumer. Something beautiful, funny, classy, whatever works for whatever you are advertising. Easy, huh? 

Just a heads up: when you are making a Geofilter for an event in a different time zone than the one you live in, you need to account for that (duh). I was three hours off on the Geofilter I set up in Maryland (I’m in California). Felt stupid, but, you live and learn.

Here’s the good stuff.

Revolution Time!!
  1. What is your business?
  2. Who is your audience?
  3. Where do they hang out?
  4. Make a Geofilter for that place at the busiest time, and kkkkeeeerrrrrchow!
You sell shoes? Make a Geofilter for your local mall for a Friday night. Or better yet, make a Geofilter for a mall in LA or NYC. Pick a major city, find a mall, and build your fence!
Own a pub or a restaurant? Have a local sports team? Build a fence around their next game!

The opportunities are endless!!!

***Important***

The reason I know this will be short lived is because of two reasons:
  1. There are only so many Geofilters allowed for a certain area. The reason I made one for an event in Maryland is because the Social Media Marketing World event (in San Diego) was filled with Geofilters already (I would hope so), so I picked a different event that Gary Vaynerchuk (@GaryVee) would be at. Now that you know this, build your Geofilter ASAP as far out in advance as you can (about 4 weeks). 
  2. There are already blackouts for certain areas (as in, you can’t make a Geofilter for that area at that time). Not to give away all my secrets, but certain events at Yankee Stadium are blocked, as well as Chase Field in Arizona. That is only going to get worse the more people hijack (Snapjack) events. Get on it now so you can take advantage while you still can. I would bet my dog that bigger events will blackout everything so their sponsors are the only ones with access to Geofilters. I locked in some huge events just this morning, so I know they are still out there, but you need to get on it.
Back To The Revolution!!

What if you don’t care about who your audience is, you just want to get your stuff out there in front of as many eyes as possible? No problem. Where are there going to be a lot of people in a limited area? Concerts? Sporting events? Graduations? Malls? Super tall buildings during the work week? (The “fences” are not based on vertical feet. The taller the building, the more people, the same price. NYC? Chicago? SF? Lots of tall buildings to choose from)

Use your noggin.

Here are places with a lot of people, taking lots of pictures, and sharing them over the next couple of months:
  1. NBA Playoff Games: Maybe Drake will see your Geofilter at a Toronto game! Maybe he’ll use it! Better hurry, they will be out of the playoffs soon (sorry Drake).
  2. Baseball: 162 games a season (per team), that’s a lot of opportunity over the next few months.
  3. Summer concerts: Country Mega Ticket, Warped Tour, Adele, Bruce Springsteen, Guns N (F’ing) Roses. Use your eyeballs, get on the Google, look events up!
  4. Graduations: College, high school, middle school. In every city, everywhere, all May and June.
  5. Hockey Playoffs (I don’t care about hockey, that’s why it’s #4).
  6. Any bar or pub after any of these events! Pick the popular places (I hope you know that already).
The possibilities are endless!!!

But I GUARANTEE it is for a short time.

The fact that they are already blacking out Geofilters (and NO ONE is utilizing these on a large scale yet) means it will only get worse. This is a small window and you need to take action now. Plan out your next 4 weeks of places/events you can use Geofilters and then lock them in!! If you wait, you are going to miss out on a huge opportunity for yourself and your business. It’s almost too easy.

Snapjack baby! 



Written By Joey Reghitto

Author of

Prison Diary(a): A San Quentin Comedy, Kinda