Maximize Your Shareability With Snapchat's Custom Geofilters

Custom Geofilters are awesome. I think we can all agree on that. They do come with two (2) dilemmas though:

1. Where do you put them?
2. What do you design?

If you can take your product and answer these two questions, you are golden. If not, you are like me!

1. Where Do You Put Them? I wrote a book about my time at San Quentin (not as a visitor by the way, I was an idiot). My intention was to show how low a person can take themselves and then the steps to pull yourself out of the hole you dug, all while making jokes to try and deal with the severity of the situation. Uplifting, right? Right.

Soooooooo, where are people that are in to uplifting, funny, prison comedies?

Exactly.

I don’t know either.

Orange Is The New Black fans? Yes.

Prison Break fans? Yes.

People who like documentaries and people who like comedies? Yes and yes.

Well where the hell are they? Where is a place where they will be in a large group? I have no idea.

My strategy: I think this book is great (I am completely biased by the way). I think it has the potential to be another OITNB, and be something prisoners could use to help transition to the “outside”, or be a hilarious comedy by Judd Apatow with Seth Rogen playing me in it. (I swear I feel this way). So how is that going to happen? By getting people in Los Angeles and New York City to see it. Where do large amounts of people gather together, take lots of pictures, and are likely to be in the “snapper” demographic?

College graduations!

Condensed area (to keep costs at a minimum), tons of people, tons of pictures, and in a town where things get done! LA or NYC! It’s perfect! Make sure you put your “fence” around the right area. I put mine up at the Pepperdine graduation and s*** the bed, totally missed the mark. Live and learn.

I have one coming up for USC in a couple of weeks. Hopefully I have better luck with my fencing. The location was much more specific, so I don’t think there will be an issue.

That leads to the second dilmma….

2. What Do You Design?

I am, technically, a small business. Just a dude selling a book. I want to make sure my product name gets out there, so i have to be VERY strategic. I want people to see it, but more importantly I want people to use it, duh.

How usable do you make it? I think the Ad Geofilters for movies and restaurants are stupid. Why would anyone use those? Maybe as an example of what is possible, but who cares about a movie and a hamburger? I may be way off, or just too old to get the appeal of the ads. Anyways, I DO love the other filters. Half of my posts are as a dog or a bunny, or a cowboy. I think they are awesome.

So should my Geofilter fit that model instead?

Should I risk creating a Geofilter where my design takes up more space that usual?

How interactive should it be?

Here are my options. This is my real dilemma:

Option #1 — Just A Standard Filter

 

 

 

Option #2 — Greater Interaction With The Subjects, but still an ad

 

Option #3 — No Ad, but then I flood other social media with the “unhappy” face to link it

Option #4 — No Ad, even less context, but then I flood other social media with the “unhappy” face to link it

 

I am thinking about just throwing a few up there and see what works. Use one with the title and where to buy it to offset one of the other more interactive one, which has no context.

Tough decisions. With this being such a new platform to jump on, we are going to see some unbelievable things in the next few months.

I want to be at the front lines, taking the shots. I know you do too.

Hope this helps get your problem-solving juices flowing. Please let me hear any thoughts you have. The sooner we figure this out the better for all of us!

Good luck out there!

Joey