No shit, Sherlock.
But so many businesses out there don’t realize that you are a customer service company that also provides goods/services.
If you don’t view yourself like that, you will not be in business very long.
The customer is the most important aspect to your business. With no customers, you don’t have a business.
Make sense?
First Hand
At MediaMedia (www.mediamedia.biz)
we handle everything: web site building, content, blogs, vlogs, photos,
videos, etc. We do it all, except speak to our clients customers. Don’t
get me wrong, we interact with them in the voice of the business on The
Socials. “Cute pic!” “Love that!” “Can’t wait to see you!” Stuff like
that? Of course, that drives customers to the business. But when YOUR
customer is seeking out direct feedback, or has a personal question, we
feel that is up to the business owner to handle. What we do drives the
person to interact with the business, but the actual interaction needs
to be done by the expert involved (the business owner).
I can’t tell you how many businesses we work with neglect the customer. It is disturbing.
Here are people reaching out to YOU, to YOUR business, YOUR livelihood, and YOU don’t respond? It amazes me.
We
have high standards when it comes to our clients. If we see gross
negligence in any aspect of their business, we address it with them. I
mean, in the end, their success is our success, right? So what does that
mean? We don’t exactly stay in our lane.
Does it have consequences? Absolutely.
Have we had to go through some “conscious uncoupling”? Absolutely.
But
all of those “break-ups” were with the companies that treated their
customers like shit, and couldn’t handle any constructive feedback.
Surprise, surprise.
No hard feelings, at least on our part.
Mindset
Like anything in life, your mindset determines your outcome.
Things don’t happen to you, they happen because of you.
Good and bad, you got yourself there.
Good and bad, you can get yourself out.
Hip hip hooray!
That wasn’t supposed to be so rah rah, but it ended up there.
Moving on.
The
owner that stresses out because they did not make as much money as last
year on Valentine’s Day, is usually the one that didn’t listen to
certain advertising strategies, that repeatedly gets messages on their
Facebook page because a customer was irritated that an email wasn’t
responded to.
It is always the same type complaints and type of stresses from the same type of business owners: the neglectful ones.
When you neglect your business, it will neglect you right back.
It starts at the top.
The owner/leader sets the tone, determines the expectations, and holds themselves and their employees accountable.
It seems so straightforward, but so many owners do it poorly.
Go Go Go
Get
your business out there. Create something every day. Let the public see
you. Let your customers see you. Create something that people will
share. Hire people like us (www.mediamedia.biz)
to do it for you, so you can focus on what you do best. And when you
get responses, when you get “likes,” when you get interactions, you HAVE
TO INTERACT.
That’s what it’s all about: you and your customers.
The
customers are your business. They are your employees. They are your
kids’ college fund. They are your house, your car, and your clothes.
They are everything. You MUST treat them that way. Give them your best,
show that you care, and it will come back to you.
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